Seen in Print

[Roy]

I wouldn't be surprised to learn that Pop Tart dough is predominantly gypsum and/or sawdust. I'm stupefied, that they sell. Even the fillings are so much grainy, pasty wretchedness.

[MurphOnMillerAve]

I wouldn't be surprised to learn that Pop Tart dough is predominantly gypsum and/or sawdust. I'm stupefied, that they sell. Even the fillings are so much grainy, pasty wretchedness.

Don't hold back, Roy, let 'em know what you really think.
(Luv'd it.)

[MurphOnMillerAve]

Based on the "taste" I'm not sure Pop Tarts are made from "dough". Maybe PlayDough? The unfrosted ones really do taste like cardboard, even when heated in the toaster (then they taste like hot cardboard. The frosted ones taste a little like animal crackers which is a small step up from cardboard.

Toaster strudel isn't much better. It is "tastier" but usually holds so much heat that you burn your mouth trying to eat them. ....

This is really enjoyable writing, Chuck. Fun to read and professional-grade sculpting of the words.

[Rufus T. Firefly]

..........taste a little like animal crackers which is a small step up from cardboard.

I never thought they were anything but on par with cardboard

[Rufus T. Firefly]

[HONDO74]

Little Tuckered Out Kinkajou has a tongue longer than Gene Simmons

[Rufus T. Firefly]

[MurphOnMillerAve]

[webenda]

¿La luciérnaga que te atreves a cuestionar?

[webenda]

Murph, The Firefly's post is just one of many examples of how some people like to play with Unilever's name for one of their margarine brands.

©2020 I Can't Believe Its Not Butter

The rest of the story:

MARGARINE
Margarine goes way back in Unilever's history. Margarine was one of the first products sold by the company that would become known as Unilever, Antoon Jurgens of Oss, Netherlands, acquired the patent for making margarine from its inventor Hippolyte Mège-Mouriès in 1871. Through a series of mergers Jurgens' company became Margarine Unie in 1927 and then Unilever in 1929.

I CAN'T BELIEVE
The J.H. Filbert company, based in Baltimore, Maryland, developed the product in 1979 as a low-cost alternative to butter for the food service industry. The name originated from a comment by the husband of a company secretary as he sampled the product and it was first marketed to retail consumers in 1981. The company was acquired by Unilever in 1986, which then expanded sales of the product, available primarily in the Washington, DC/Baltimore area, throughout the entire United States in 1988.

BYE, BYE, i CAN'T BELIEVE
I can't Believe It's Not Butter was spun off in 2018 and is no longer a Unilever produced product. Following a February 2017 takeover attempt by Kraft Heinz, Unilever chief executive Paul Polman made a pledge to investors to boost returns. In April of the same year, Unilever put the margarine and spreads division up for sale with the intention of returning the net cash from the sale to shareholders.

UPFIELD
The sale sparked a bidding war among buyout firms including Apollo Global Management, CVC Capital Partners, Clayton, Dubilier & Rice, and Bain Capital. According to Bloomberg, it was the biggest-leveraged buyout in Europe in 2017. In December 2017, Unilever accepted an offer of €6.8bn ($6,200,000,000 USD) from investment firm KKR. The purchase, which was completed in July 2018, was funded by European and North American private equity funds that are under KKR's control. KKR relaunched the margarine business as the Upfield Company. I Can't Believe It's Not Butter is now produced by the Upfield Company.

Reference: https://upfield.com/about/history/

[MurphOnMillerAve]

Oh, yes, I see. Now. Thanks, Wayne !

[J. S. Bach]

...snip...
UPFIELD
...snip... KKR relaunched the margarine business as the Upfield Company. I Can't Believe It's Not Butter is now produced by the Upfield Company.

Odd that this came up, I just noticed that name on a package of Imperial Margarine yesterday. Another one of their products.

[HONDO74]

[MurphOnMillerAve]

Ominous. But the jiggle-arms give-it-all-away.

[Rufus T. Firefly]

Another re-run of a classic....